Developing a powerful vision statement can seem daunting. But if you have followed the steps laid out in this guide to the letter, you’ll already have the necessary tools. Consider:
- Your company’s purpose
- The ways you are unique and can be differentiated from your competition
- What goals matter most to you and your organization
- How you will positively impact your customers
- What values you adhere to
- The wording you can use to keep your vision statement concise and to the point
- How you will solve problems for others and provide value
Remember that a vision statement should never be more than a sentence or two in length. This makes it easy to memorize and can be repeated by anyone, anywhere, at any time.
For anyone who is unfamiliar with your organization, it should also be easy to understand.
In spite of all this, never settle for a quirky turn of phrase, or something you feel is “trendy.” It must come across as intelligent, inspiring, and memorable. It should have an air of dedication to its wording, and signify professionalism in your industry. Try to establish the core vision for your company, and the positive impact it will have on those who pursue what it has to offer.
All of this ensures that your company will be taken seriously. It must be avidly remembered by those who will be interacting with it. Some additional questions that can spur your own inspiration to create a powerful vision statement are:
- How will the company interact with consumers and other businesses?
- What impact will the organization have on the immediate community, and around the world?
- How will employees see the business? What kind of workplace culture should be pursued?
After carefully considering these, try to extract important meanings that will help you better define your organization’s process. Use this as a roadmap to develop your own vision of what the future may look like for your company.
Never be afraid to court controversy with a risqué vision statement. If you feel that you have a position that some people may not like, or a perspective that is uncommon, this too can actually prove an asset.
A generic and uninspired vision statement will not help your company. It could actually have an adverse effect on any business. So do not hesitate to create a broad and challenging vision, that details your most innate beliefs as a company.