Writing a carefully crafted mission statement is no small task. Try sitting down for a few moments and crafting one yourself.
While you’re likely to have many ideas at first, narrowing it down to something both catchy and practical is not easy. It can take a great deal of patience and determination just to create your first draft.
In order to cultivate a powerful mission statement of your own, try to first explain the primary purpose and value of your company. What is it that you do? Why do you do it? Who benefits from your efforts?
Whether you offer goods or services, you want to carefully depict the way you conduct your operations. This means painting a friendly picture of the value you offer to consumers. Try to avoid being technical. Instead, focus on what value the customer will enjoy from the goods or services you provide.
A growing trend is the sustainability of business practices the world over. Try to reference how you are monitoring or actively minimizing your carbon footprint. This will make the environmentally conscious more likely to look favourably upon your business structure.
If you tend to provide innovative solutions or a unique product, be sure to draw as much attention to that fact as possible. Many surveys show that customers increasingly prefer unique goods and services. This means that essentially anything that sets you apart from your competition needs to be advertised as often as possible (including through your very own mission statement!).
When wrapping up the final words of your mission statement, always try to include the “why” of what you do. This gives you an opportunity to add a story to your brand. Whether it is a desire to help people, to create a perfect product, or offer a unique service, your “why” is what people will ultimately walk away with.
When drafting these elements together, try to keep things as concise as possible. The shorter the better also. A lengthy or complicated mission statement will inevitably lose its message. People will either become frustrated or simply walk away having lost their interest.
Once you have a completed version of your ideal mission statement, its time to carefully edit its contents. Even better, have a friend or family member critique it. If you can have multiple people look it over and offer advice, you should do so. The more feedback the better. It will give you a sense of what you’ve done right and what can be improved upon.
With your freshly completed and edited mission statement ready, you can now begin incorporating it in your marketing campaigns. If you have a website, it is highly advisable you make your mission statement clearly visible for visitors.
Always keep your mission statement front and centre. If you have crafted a meticulous statement for your enterprise, it will inspire your stakeholders to take a more active role in your organization. Customers will react positively as well!
- A mission statement should clearly explain the purpose of a company.
- Despite outward appearances, an ideal mission statement is never easy to craft.
- Some companies spend several years and millions of dollars to create their perfect mission statement.
- In order to cultivate a powerful mission statement of your own, try to first explain the primary purpose and the inherent value of your company. What is it that you do? Why do you do it? Who benefits from your efforts?
- Remember that the length of a mission statement should be no more than a few sentences, or a short paragraph at most.
- An ideal mission statement will convey your cultural values, and the business ethics you strive to fulfill.
- If done well, a mission statement can provide guidance and inspiration for your employees. Moreover, it will garner the attention of active investors, who may see your company as worth of their time and capital.